Note: This blog was originally published in 2021, though it still rings true today – only a few photos have been changed while preparing this to re-run this week.
When I decided to start Pyrois Media in 2018, I had one major requirement – to enjoy what I was doing. Three years later, Pyrois Media has a set of five services that not only meet that requirement, but exceed it.
In this week’s blog, I take a deeper look at each of those services and tell readers why they are so enjoyable to me.
Website Management
What It Is: The Pyrois Media website management service is here to assist anyone who needs help maintaining their website. Launched in February 2021, the website management service is flexible to perfectly fit the client’s needs. For some clients, that’s updating the site with content they provide and for others it is writing stories for them, updating statistics, and even helping them redesign their site. It’s truly an all-around service that can be customized to your needs.
Why I Love It: This service combines all my favorites and is a little different for every client so it is never the same. Website management has been a service I’ve performed since I signed up my very first client and one I’ve enjoyed immensely over the years so deciding to offer it to the public was a no-brainer.
Content Creation
What It Is: Content Creation is a very wide spectrum service for Pyrois Media. This is the service my freelance journalism is under along with making graphics for clients, designing booklets, editing, and writing website stories. The most popular part of the Content Creation service is the writing component – something I do for most of my clients. A few of the sites I write stories for outside of new sites are Coolmore America and New York Thoroughbred Breeders. This service is often combined with the website management service above for eye-catching content.
Why I Love It: I love writing and the content creation service allows me to indulge in that obsession. Seeing the successes my clients have and being able to promote them is an added bonus that comes with this service.
Research
What It Is: Primarily focused on Thoroughbred pedigree research, this service has been focused on helping people buy and sell racehorses and make breeding decision. That is far from the only thing the service is used for, however. Clients have used it for statistics on the health of the industry over the past 20 years, to figure out where their money is best spent on advertising in equine industry publications, and as a resource to help them come up with advertising points for their own stallions and sales offerings.
Why I Love It: If you work in the equine industry you know there is always something new to learn, and this service allows me to stay abreast of new developments around the equine world. I love learning new facts and it never fails that even if a topic is something I’ve researched 500 times, there is always something new to come out of the project.
Photography
What It Is: The Pyrois Media photography service is born from a passion I’ve had since I first seriously picked up photography in high school. This service is a very horse-centered one with most of this service focused on equine sports and sales photography. However, Pyrois Media does do equine portrait work as well.
Why I Love It: Answering the “why I love it” question here is a hard one because I don’t have just one reason why I love photography. Photography changes so much from shot to shot that knowing I’ll never get the same exact shot twice is a big reason, as is knowing I’m recording history no matter what I’m shooting. Photography also lets you continuously keep learning – you’ll never get the absolute perfect shot where nothing needs to change because there’s always small details you can improve on.
Social Media
What It Is: Those who use Pyrois Media’s social media service have two options to choose from – management or consulting. The management service has clients turning over their social media to Pyrois Media and we take over the day-to-day running of their accounts. Some use the service just a few times a week and others turn everything over to me and never want to look at it again. It really depends on the needs of the client.
On the consulting side, the client has full responsibility for posting and through knowing their goals and researching their analytics, a plan is formed to help them get wherever they want to go. This can be a continuous service or a one-and-done type of service depending on what the client wants.
Why I Love It: I am of the opinion that social media is one of the best marketing tools to exist for any company so seeing companies embrace that always thrills me. Social media marketing isn’t as much of a free tool as it used to be but it still costs less than many traditional ways of advertising and allows you to reach the exact clients you want when paying to boost posts. Social media does have its dark side, but overall, the good outweighs the bad when it comes to reaching potential clients.
To learn what Pyrois Media clients have to say about the services, click here.