BRAND MANAGEMENT FOR EQUESTRIANS, MANAGED BY EQUESTRIANS.

Much like our namesake helped Helios circle Earth, we are here to help you reach any client you wish.

Founded in 2018, Pyrois Media is a brand management agency providing a variety of services to help our clients achieve their goals. A small equine marketing and research company, Pyrois Media’s goal is to help our clients’ business succeed, whether it is selling multi-million dollar horses or helping the next generation catch the horse bug.

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PYROIS MEDIA SERVICES

Dedicated to helping you check all the boxes.

Content Creation

The right words mean everything and a combination of color and information is needed to make sure your news isn’t lost in the shuffle. Or experience working in marketing and journalism gives us a unique perspective to make your story stand out.

Photography

It’s important to make sure every part of your business has the right visuals. Having someone well-versed in which photographs resonate with your viewers goes a long way in building your brand.

Research

If you need information but your to-do list is too long to dig into the novels of data available, Pyrois Media is here to help. My experiences have taught me how to to discover many different ways to find everything you need from pedigrees information to sales results.

Social Media

Social media has turned into a must-have for any business as the best way to reach the most eyes in the most cost effective way. Pyrois’ hands-on approach will help you create a plan to reach your goals and get the most out of everything social media offers.

Website Management

Keeping your site fresh and your accomplishments front and center is an important part of making sure people can easily see why you’re their perfect fit. An updated site is a vitally important part of making sure you’re putting your best foot forward in an increasingly digital world.

PYROIS MEDIA SERVICES

Dedicated to helping you check all the boxes.

Content Creation

Photography

It’s important to make sure every part of your business has the right visuals. Having someone well-versed in which photographs resonate with your viewers goes a long way in building your brand.

Research

Social Media

Website Management

“Melissa has been covering our racing results for several years. We used to write our stories in-house, but what Melissa provides is greatly superior. She is easy to work with and very responsive! Her passion and knowledge for racing and breeding shine through stories. Her writing is efficient, yet vivid, and she expertly weaves color into the technical details of the race. We are so grateful for Melissa!”

– Anne Archer Hinkle, Hinkle Farms

"Melissa has been a delight to work with over the years. Since 2020, she has done a wonderful job helping us maintain our clients' websites. She is thorough in her research and helps keep the content fresh by writing and posting news stories. She has also helped us on some social media projects. Her knowledge of the Thoroughbred industry and passion for the sport is evident in her work. I consider her a valuable part of our team!"

– Patrick Mahan, Studio 34

“I am a very busy horse trainer in the racing world and also into fox hunting. Melissa started helping me in 2022. I am not good at promoting myself or keeping up on social media, and a friend directed me towards Melissa—and what a joy it has been. Melissa keeps up to date on race replays, new horse purchases I’ve been involved in, and posting videos and pictures of my horses in training. She reminds me to send her some new videos (which I forget about) of my horses in training, doing fun lessons and more serious exercises. Often she will have videos of my horses racing before I even get back on the day. She tells me info on my videos, what people really like to watch and how to promote myself and my business. I simply don’t have the time to delve into the world of social media like I should, and Melissa does it all for me. She even recently posted a video of a new French horse we just bought, racing in France in a race he won; I never had seen the video or knew it existed! Melissa keeps up to date on the Thoroughbred race world in general, and her clients in particular. I can’t say enough good things about what she has done for me.”

– Julie Gomena, Over Creek Farm

"Melissa knows the sport and knows her clients. That is key to delivering the right message at the right moment. She takes a lot of pressure off me so I can do what I do best."

– Sean Clancy, Riverdee Stable

“Melissa has been producing content for the Coolmore America website since we engaged her during October 2019 and we have been very impressed with her work. Melissa has an excellent knowledge of racing and breeding which is reflected in her writing. Professional and diligent, she’s a pleasure to deal with and comes highly recommended by us.”

– Richard Henry, Coolmore

“When it comes to research, Melissa’s is second to none. She has the incredible ability to dig up the most meaningful information allowing us to make the most informed decisions.”

– Tom Ryan, SF Bloodstock

“Working with Melissa of Pyrois Media has been one of the best and most seamless experiences yet. She is knowledgeable about photography and capturing just the right moments with horses, and she offered suggestions to take my social media accounts to the next level. I highly recommend Pyrois Media!”

– Meagan Dean, Red Mare Reproduction

"Melissa and Pyrois Media have been an integral part of our team and brand. The quality of her research is next to none, and her ability to service a multitude of clients with varying needs speaks to her depth of knowledge of all facets of the Thoroughbred industry. We are proud to have Pyrois associated with the Highgate brand since its inception."

– Jill Gordon, Highgate Sales

“Melissa is a total professional, working with her has been easy. She’s creative and thorough and sees all of the tasks through to the end. Her knowledge of equestrian sport runs deep and she’s always looking to learn more as we work on projects.”

– Joanie Morris

“When I started the social media for Amplify Horse Racing in 2020, I was juggling multiple other jobs on top of building a growing nonprofit and trying to increase our online presence. I had a vision for the type of content I wanted to be sharing, but neither the time nor the knowledge of strategy to execute on it. Melissa and I had met in passing at various horse events, but it was another client of hers who officially connected us and recommended her to begin overseeing our social media. Melissa has been instrumental in providing advice and guidance while carrying out my vision of delivering educational social media content. Since then, Amplify has grown into a national youth organization for the Thoroughbred industry, and our social media channels have been an instrumental part of reaching our target audience with our messaging as an educational organization. I would highly recommend Melissa and Pyrois Media!"

– Annise Montplaisir, Amplify Horse Racing

"Working with Pyrois Media has improved our success in reaching business goals. Marketing expertise combined with a Thoroughbred background makes Pyrois Media a perfect choice for us."

– Dale and Dorothy Snowden, Gate to Great Thoroughbreds

"I’m very impressed with Pyrois Media. They’re professionals who have an intimate underststanding of the equine industry.”

– David Vance, AdVance International Media, LLC

"Melissa has been a delight to work with over the years. Since 2020, she has done a wonderful job helping us maintain our clients' websites. She is thorough in her research and helps keep the content fresh by writing and posting news stories. She has also helped us on some social media projects. Her knowledge of the Thoroughbred industry and passion for the sport is evident in her work. I consider her a valuable part of our team!"

– Patrick Mahan, Studio 34

“I am a very busy horse trainer in the racing world and also into fox hunting. Melissa started helping me in 2022. I am not good at promoting myself or keeping up on social media, and a friend directed me towards Melissa—and what a joy it has been. Melissa keeps up to date on race replays, new horse purchases I’ve been involved in, and posting videos and pictures of my horses in training. She reminds me to send her new videos of my horses in training, doing fun lessons and more serious exercises. Often she will have videos of my horses racing before I even get back on the day. She tells me info on my videos, what people really like to watch and how to promote myself and my business. I simply don’t have the time to delve into the world of social media like I should, and Melissa does it all for me. Melissa keeps up to date on the Thoroughbred race world in general, and her clients in particular. I can’t say enough good things about what she has done for me.”

– Julie Gomena, Over Creek Farm

"Melissa knows the sport and knows her clients. That is key to delivering the right message at the right moment. She takes a lot of pressure off me so I can do what I do best."

– Sean Clancy, Riverdee Stable

“Melissa has been producing content for the Coolmore America website since we engaged her during October 2019 and we have been very impressed with her work. Melissa has an excellent knowledge of racing and breeding which is reflected in her writing. Professional and diligent, she’s a pleasure to deal with and comes highly recommended by us.”

– Richard Henry, Coolmore

“When it comes to research, Melissa’s is second to none. She has the incredible ability to dig up the most meaningful information allowing us to make the most informed decisions.”

– Tom Ryan, SF Bloodstock

"Melissa and Pyrois Media have been an integral part of our team and brand. The quality of her research is next to none, and her ability to service a multitude of clients with varying needs speaks to her depth of knowledge of all facets of the Thoroughbred industry. We are proud to have Pyrois associated with the Highgate brand since its inception."

– Jill Gordon, Highgate Sales

"Working with Pyrois Media has improved our success in reaching business goals. Marketing expertise combined with a Thoroughbred background makes Pyrois Media a perfect choice for us."

– Dale and Dorothy Snowden, Gate to Great Thoroughbreds

"I’m very impressed with Pyrois Media. They’re professionals who have an intimate underststanding of the equine industry.”

– David Vance, AdVance International Media, LLC

“Melissa’s passion for the equine industry paired with her creative expertise make working with her on anything a great experience. We love her ability to capture our brand and story while working on a variety of projects.”

– Erin Shea, Thoroughbred Aftercare Alliance

“Working with Melissa of Pyrois Media has been one of the best and most seamless experiences yet. She is knowledgeable about photography and capturing just the right moments with horses, and she offered suggestions to take my social media accounts to the next level. I highly recommend Pyrois Media!”

– Meagan Dean, Dean Quarter Horses

“Melissa is a big asset to our team. She is incredibly intuitive about what needs to be communicated when. She is extremely good at her job and a pleasure to deal with.”

– Lindy Maurice, Thoroughbred Industry Careers

“I was impressed with Melissa’s industry knowledge so when I needed a personalized catalogue created of our farm’s broodmare band, I decided to use Pyrois Media for the project. I’m happy I did. The final product was better than I had hoped for and they finished early. Melissa was great to work with. I’ll be using Pyrois on future projects and have recommended them to my friends and colleagues”

– Nathan McCauley, River Oak Farm

“Melissa is a total professional, working with her has been easy. She’s creative and thorough and sees all of the tasks through to the end. Her knowledge of equestrian sport runs deep and she’s always looking to learn more as we work on projects.”

– Joanie Morris, Four Schools Farm

“When I started the social media for Amplify Horse Racing in 2020, I was juggling multiple other jobs on top of building a growing nonprofit and trying to increase our online presence. I had a vision for the type of content I wanted to be sharing, but neither the time nor the knowledge of strategy to execute on it. Melissa and I had met in passing at various horse events, but it was another client of hers who officially connected us and recommended her to begin overseeing our social media. Melissa has been instrumental in providing advice and guidance while carrying out my vision of delivering educational social media content. Since then, Amplify has grown into a national youth organization for the Thoroughbred industry, and our social media channels have been an instrumental part of reaching our target audience with our messaging as an educational organization. I would highly recommend Melissa and Pyrois Media!"

– Annise Montplaisir, Amplify Horse Racing

PYROIS MEDIA BLOGS

Horses Who Built Me: Bound For Vegas

Apr 24, 2022

In this series, Melissa talks about the horses who have helped shape her career and create Pyrois Media. Nothing makes me feel as old as realizing that exactly 17 years ago, I was continuously staring at Crystal waiting for her to release her hostage – the horse we...

Ten Questions With Pyrois Media Founder Melissa Bauer-Herzog

Apr 17, 2022

Working in the equine industry in both the United States and Australia after graduating college in 2012, Melissa Bauer-Herzog founded Pyrois Media in 2018 upon her return from Australia. This week’s blog lets you get to know the person behind the company, from her...

Beyond the Lens: January Stallions Part 2

Mar 6, 2022

This week we’ve hit the end of our “Kentucky Stallions” journey with a group of mostly young stallions at Spendthrift and Castleton-Lyons. In November and January, I bounced back and forth between the sales and the farms to not only refresh myself on the established...

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Office Location

Bedford, Texas

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Social media

@PyroisMedia

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Open Hours

T-S: 10am – 4pm CT

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Email

Melissa@PyroisMedia.com