You’ve probably seen the term “Brand Management” thrown around a lot over the years and the official definition of the term makes it easy to understand what it is. “In marketing, brand management begins with an analysis on how a brand is currently perceived in the...
Picture this: Your business is busier than ever and you don’t have time to worry about your marketing and online presence. Because of this, you are seriously considering outsourcing your brand management. But making the choice to outsource something as important...
While it is the least expensive and easiest way to promote your business, social media isn’t always straightforward when it comes to putting together posts. With that in mind, I’ve put together a “cheat sheet” of a five-point checklist I follow every time I post. They...
If you’re anything like me, your phone is full of photos of your pets to the point that your phone often tells you it is nearly out of storage. It is also nice to have more formal type of photos to hang on your walls or just to show off and there are many pet/equine...
While the holiday season is always packed with plenty of travel since I live a few thousand miles from my family, the best part of it professionally is that it gives me time to focus on my own business every year. As my company has grown, I’ve quickly learned that it...
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