In the digital age, social media has quickly become comparable to a brick-and-mortar business’s store front with many potential customers looking a business up on social media before visiting or buying from them. According to Retail Touch Points, 76% of people have...
You’ve probably seen the term “Brand Management” thrown around a lot over the years and the official definition of the term makes it easy to understand what it is. “In marketing, brand management begins with an analysis on how a brand is currently perceived in the...
It is a truth universally acknowledged in 2025 that to do your business justice, you need to have a social media presence. Sure, select businesses can get away without being on the internet or just having a website but that isn’t the case for the majority. According...
Are you thinking of writing a social media post and posting it immediately? Whoa back! There is a lot of thought that should go into each post you make on your business page, from your wording to the timing of your post. In today’s blog, I’m talking about three...
As someone who offers multiple services, I have my hands in a lot of pots. That means I need tools that I can rely on to get the job done no matter what I have planned for the day. I’ve tried out a lot of different websites and programs over the years and even go back...
If you’re like most people coming into this week, you’re counting Monday as your first official workday of the year even if you had to work a few days last week. That means it’s the perfect time to get your year off to the right start by evaluating how to make your...
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