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Five Tips for Anyone Who Wants to Work in the Equine Industry

Five Tips for Anyone Who Wants to Work in the Equine Industry

by mbauerherzog | Apr 12, 2025 | Education, Mentorships

Growing up in a horse-heavy location, I was lucky to have plenty of fantastic horsewomen around to answer any questions I had about horses and guide me in my riding career. Unfortunately, while there was a large riding scene, there weren’t many people who worked with...
Six Ways to Post Efficiently On Social Media

Six Ways to Post Efficiently On Social Media

by mbauerherzog | Feb 23, 2025 | Brand Management, Education, Services, Social Media, Tips

It is a truth universally acknowledged in 2025 that to do your business justice, you need to have a social media presence. Sure, select businesses can get away without being on the internet or just having a website but that isn’t the case for the majority. According...
Four Things to Know Before Deciding to Work In The Equine Industry

Four Things to Know Before Deciding to Work In The Equine Industry

by mbauerherzog | Feb 2, 2025 | Columns, Education, Mentorship, Tips

If you’re looking for a career switch or are just graduating school and love horses, the equine industry can seem like the perfect place to go. It is a worldwide industry that can see you traveling the world and working with some of your equine and human heroes. I...
Questions to Ask Before Outsourcing Your Brand Management

Questions to Ask Before Outsourcing Your Brand Management

by Melissa Bauer-Herzog | Dec 22, 2024 | Brand Management, Columns, Education, Research, Services, Social Media, Website Management

Picture this: Your business is busier than ever and you don’t have time to worry about your marketing and online presence. Because of this, you are seriously considering outsourcing your brand management. But making the choice to outsource something as important...
What You Should Consider Before Starting a TikTok

What You Should Consider Before Starting a TikTok

by mbauerherzog | Dec 15, 2024 | Education, Social Media, Tips, Uncategorized

With the rise in popularity of videos on social media, you may be thinking that TikTok is the perfect social media platform to use for your business to reach more customers. As someone who has clients on the platform as well as my own personal account, I’ve learned a...
Why You Shouldn’t Be Afraid of Contacting Horsemen & Women

Why You Shouldn’t Be Afraid of Contacting Horsemen & Women

by mbauerherzog | Nov 24, 2024 | Columns, Education, Mentorships

Do you want to work with horses but have no idea how to get started? Don’t be afraid to reach out to industry professionals, even if you don’t see a job opening. As I’ve said in previous blogs, there are many equine careers both in the barn and out. Many of the people...
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